How to Raise Your Prices Without Losing Clients

💰 How to Raise Your Prices Without Losing Clients

($100M Offer Rule)

Ever wondered why some businesses charge 10x more for the same service — and still have a waitlist?

It’s not about luck, fancy branding, or a viral moment.
It’s about how the offer is positioned.

Let’s break down how you can raise your prices — without scaring clients away — by applying what Alex Hormozi calls the “$100M Offer Formula.”

💡 What Makes an Offer Irresistible?

Here’s the truth: people don’t buy based on price.
They buy based on perceived value.

The equation:
Value = (Dream Outcome × Perceived Likelihood of Success)
÷ (Time Delay × Effort & Sacrifice)

If your offer feels like it gets them the dream, fast, with low risk and low effort?
They’ll happily pay more.

🔍 4 Offer Levers That Justify Higher Prices

Let’s break down each component so you can tweak your offer to feel more valuable:

1. Dream Outcome
What result does your client truly want? Not just the service, but the life change.
→ Example: “Lose 10 lbs” becomes “Feel confident in every photo again”

2. Perceived Likelihood of Success
How confident are they that you can get them the result?
→ Use proof, testimonials, and guarantees to build trust.

3. Time Delay
How quickly do they get the result?
→ Speed adds value. People pay more for faster wins.

4. Effort & Sacrifice
Can they get the result with less stress, time, or pain?
→ Done-for-you or done-with-you solutions increase perceived value.

💎 Real Example: Med Spa Repositioning

Let’s say you offer a $1,500 skin treatment package.
Instead of just listing what’s included, reposition it like this:

Before:
• 6 sessions of microneedling
• 2 serums
• LED therapy
= $1,500

After:
“The Camera-Ready Glow Protocol™”
• VIP skin assessment & custom plan
• Premium facial correction in 90 days
• Ongoing access to client concierge
• $10,000+ worth of transformation results
= $1,500 (founder rate)

It’s the same offer.
But with better framing, it feels exclusive, high-value, and transformational.

🚀 Your Next Step

Your pricing isn’t just about what you charge —
It’s about how you position the result.

Want help crafting an irresistible offer for your business?
Let’s connect or drop “OFFER” in the comments.

📲 prettyfortune.com/book-a-call

#BusinessGrowth #RevenueStrategy